NFL fans now have the option of ordering cheerleaders to come over and visit them during games thanks to a new app that will be available next season.
Now obviously this app will not allow fans to get a lap dance during games when they want one. No this is more of an initiative to help improve the fans experience, and it's not the only option that this app allows.
Fans can purchase the right to get on the field during a game and many other aspects are available with the new app.
Sports Business Journal say the NFL in partnership with Experience developed an in-stadium app that will allow fans to improve their game experience.
Fansided have reported, "The NFL plans to unveil tomorrow its latest initiative to improve the in-stadium experience, launching a partnership with app developer Experience that lets fans upgrade seats and obtain closer access to the team, like getting on-field pre-game or getting an in-seat visit from a cheerleader."
Now clearly there is a chance this could backfire, especially if fans start ordering lap dances from the cheerleaders, but let's hope nothing untoward happens.
The ideas are interesting from the NFL and we'll have to see whether they actually take off.
For the American public, any excuse to be lazy is a bonus. So these plans certainly have a chance working.