Manchester United's demise harms the Premier League's appeal, according to the top-flight's chief executive Richard Scudamore.
Under the stewardship of David Moyes, the Red Devils have gone from being champions to languishing in seventh, a whopping 18 points behind leaders Chelsea.
The Old Trafford club have one of the largest global fan-bases and Scudamore is worried about the knock-on effects their fall from grace could have on the Premier League as a business.
Speaking to Bloomberg, he declared: "It's a double-edged sword. When your most popular club isn't doing as well, that costs you interest and audience in some places.
"There's lots of fans around the world who wish Manchester United were winning it again, but you have to balance that off against, generally, we're in the business of putting on a competition and competition means people can compete."
The Premier League's earnings from overseas rights to broadcast games is extremely lucrative, with reports claiming that it makes £2.23billion a year. Asia - renowned for its enormous United fan-base - contributes the most of that share with £940.8m.
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