Manchester United legend Bobby Charlton famously called Old Trafford the 'Theatre of Dreams' but it could have a whole new name if Richard Keys is to be believed.
The disgraced former Sky Sports presenter tweeted from a reliable source that talks were underway to sell the naming rights to Old Trafford to current kit suppliers Nike in a deal worth a reported £500m.
United are reportedly close to agreeing a new kit deal with Nike worth £600m which would see the US giant pumping more than £1bn in to the current Premier League champions if both touted deals were to go ahead.
With no Champions League football next season and the promise of a £200m warchest for David Moyes to spend in the summer, any avenues of extra revenue are sure to be considered within the Old Trafford boardroom.
Supporters will no doubt be furious if any such deal does go ahead and any significant change is made to the name but with clubs under pressure from the impending Financial Fairplay rulings its likely to be a sign of the times although its even more likely it just won’t happen.
Similar to the deal struck with DHL for training kit sponsorship and Manchester City’s deal with Etihad for the naming rights to the City of Manchester Stadium you can understand why clubs are keen to sell the rights to things that don’t really exist in order to boost the books.
If Nike are reading this, or anyone else for that matter, I am willing to sell the naming rights to my cat for £1bn.
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