While Manchester United’s fortunes on the field continue to stutter it's clear that the commercial department are looking to strengthen the club's position in the global marketplace with a revolutionary new kit deal.
With United’s current deal with Nike well known to be expiring next year there had been talk that a renewal had been agreed with the US giant for an eye-watering £600m over 10 years, although there has yet to be any official confirmation from inside Old Trafford.
Meanwhile, The Telegraph now report that the Premier League champions are looking to take inspiration from the American National Football League and adopt a tiered approach with up to three different kits.
That could lead to multiple multi-million pound deals with different companies including kit suppliers, retailers and fashion designers.
As well as the standard replica shirt commonly available at the moment there would be a ‘match jersey’ as worn by the players that would be available at a premium price and a third cheaper option to be sold in supermarkets and the like.
The Red Devils are also looking into relationships with fashion designers to provide officially licensed clothing to boost sales whilst any new deals will look to give the club full distribution rights to enable the club to boost its retail channel.
With no Champions League football on the horizon and the permanently impending Financial Fairplay regulations, such deals would provide more valuable revenue streams to the Old Trafford club which has seen its commercial approach ramped up in previous years.
Whether supporters will react kindly to such changes awaits to be seen but there’s one thing for sure, if it has the potential to bring in money you can put your shirt on it happening.
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