Cristiano Ronaldo, Neymar and Wayne Rooney are the stars of the latest pre-World Cup commercial produced by Nike, with the esteemed trio supposedly prepared to ‘risk everything’ in order to secure glory this summer.
These three icons of the Nike stable will be the key men for their respective countries this summer, and it would appear each is willing to do whatever it takes to ensure they taste victory in Brazil. They pressure placed on Neymar, Ronaldo and Rooney will be intense, although the performances of the former will be under the greatest scrutiny.
In their ‘Risk Everything’ advert Nike outline the size of expectation placed on the shoulders of Neymar as he wanders through the bowels of the Maracana and past the shirts of Brazil’s former illustrious No.10s - with Pele and Zico among them.
Can the Barcelona forward ensure Brazil clinch a record sixth World Cup, and this time on home soil? There will be millions of partizans and neutrals hoping so. And Nike have laid down the gauntlet to Neymar with this tagline…
“To win glory on the world's biggest stage, the world's greatest footballers must be willing to Risk Everything.”