The Champions League has replaced most domestic cup competitions and in some cases even league tiles as the pinnacle of the game in recent seasons - and it's not hard to see why when you examine the figures.
Indeed, in many leagues around Europe just as much attention is given to the race for European qualification as it is the actual winners.
Millions are on offer to clubs who can make it through to the group stages - while those who reach the final can expect a huge windfall.
Last season's two finalists, Borussia Dortmund and Bayern Munich, took home in excess of €55 million each - that's a lot more than the £15 million Manchester United received in prize money for winning the Premier League season.
With that of course comes its own problems - many leagues including the Premier League have something of a top-four glass ceiling because the money on offer in Europe allows them to sign the best players and keep their opponents at arms' length.
Now thanks to some superb research from Nick Harris (aka @SportingIntel) we can see just how much money is being pumped into clubs from UEFA for their participation in the Champions League - and it certainly makes for interesting reading.
Click through and check out the biggest Champions League earners.