Online betting company, Betfair, has launched a web-based mobile app called 'Equinder' for those in need of a helping hand in selecting the winning horse for this weekend's Grand National.
Rather than randomly selecting your Grand National runner or simply backing the favourite, Betfair allows users to enter details, including their favoured football teams and uses a cross matching algorithm that pairs them with the most relevant horse in the big race.
People then have the option to swipe right or left, accepting or rejecting their match before being given the opportunity to place a bet.
Betfair, have created the app to provide an innovative experience of betting on major sporting events for even the most unexperienced better, that brings the positivity around online dating to the heart of the Grand National.
As people find even more strange ways of selecting a horse for the famous steeple chase, Betfair has found a way to encapsulate the fun and excitement of the Grand National into an easy to use social platform that ensures every horse can find their perfect partner.
The betting company, has even linked up with Tinder to create a secret profile offering free bets to those who stumble across the 'Betfair horse' as it journeys up to Aintree. Users that stumble across the correct profile will be sent a set of instructions to receive a free bet.
Harry Phillips, Consumer PR Manager at Betfair gave us some background to the reasoning behind the app: "At Betfair, we consistently endeavour to create innovative and thrilling betting experiences for our customers, as well as attracting new users, and what better way to help people select their horse for the Grand National than creating a new Tinder style web app.
"We’ve seen how easy it is for people to find a stallion or a filly online, so we wanted to bring the same sense of fun and ease to the National.”
Write for GiveMeSport! Sign-up to the GMS Writing Academy here: http://gms.to/1a2u3KU