The people behind the new Florida State logo might not have been expecting such a backlash to the new design that was leaked earlier this week.
But they obviously hadn't reckoned with just how angry Seminoles fans can get when you mess with their history.
The new design shown above is a variation of the traditional Seminole native american symbol that had been present on FSU paraphernalia for years and it is fair to say it hasn't gone down well with the masses.
Rumors had been circulating that the change might have even been made in response to a demand from the Seminole Tribe of Florida.
But, despite an official unveiling not due until April 11, the school today released a statement explaining their decision to alter the famous design:
"The issue was that our Seminole Head, while as recognizable and iconic as any in all of sports, does not reproduce well in a number of mediums," read the statement."It is particularly difficult to embroider and impossible to accurately represent on some materials including at midfield at Doak Campbell Stadium. We believe this image is the best in all of sports and that the result of our efforts will maximize the symbol on a national level."
The school hopes the alterations will mean the logo can be used in a wider range of platforms and revealed that they worked with Nike to create a more 'user-friendly' design.
"We arrived at a design that can take FSU Athletics into the future."
The inevitable backlash to changing such an historic image will ultimately die down after a few weeks, but for now at least this explanation is unlikely to appease to many Seminoles fans.