We've all heard the story, David Beckham, the legendary England and Manchester United hero moved to the US to play in the MLS and now wants to have his own team there.
Beckham's Miami based franchise is receiving a lot of support from the local community and once the plans for the new stadium were revealed, the focus on the project only grew.
Now allow me to clarify, the franchise in Miami is a great idea and I don't see why they shouldn't build a football club around a name as big as David Beckham.
But as the headline suggests, I think that the overall aim of the project will fall flat on its face.
I'll start by pointing out the two main purposes of the project in my opinion:
Firstly, I think a key aim of the project is to build the popularity of the MLS and soccer in general in the US.
It is a fairly niche sport in America right now, much like American football is in the UK, and although its fan base is growing, its struggling to get ahead of sports like American football, basketball or baseball- especially now that the season has started.
Not that it needs to get ahead, but its struggling to get a word in edgewise really.
So can Beckham's franchise help to raise the profile of the MLS on home shores? Yes, for a little while.
Lets face it, we've all seen a sport and thought, I'd like to get into that and then two weeks later you've forgotten all about it, I'm not saying Beckham's Miami franchise's popularity will last two weeks but I think it will inspire many new soccer fans that won't stick around for long.
And the second overall aim of Beckham's project I feel will be to try and close the gap that has opened up between European and South American football to the US game.
Right now there are and have been some fairly big name footballers ply their trade in the MLS, the likes of Thierry Henry, Robbie Keane and Beckham himself have all made the move across the Atlantic.
But look at just when they crossed the pond, the end of their careers, In order to get the American game to a point where players want to go there in their primes is going to take even more than a miracle.
It is a dream that I, probably the same as most would love to see come true but the harsh reality here is that it is very unlikely.
Now this is all one man's perspective and who knows, maybe the thought of bringing US football and Continental football closer together isn't a part of Beckham's plans.
Maybe he isn't trying to spark some big MLS fire which could one day challenge the NBA, the NFL or the NHL for popularity.
I think Beckham is too smart a man to have that simple a plan, he is a missionary of football, he wants it to go wherever it can and I think his original move to LA Galaxy proved that.
What Beckham is doing is truly great for the game of football but I think the question needs to be asked, is he fighting a losing battle?