Liverpool managing director Ian Ayre is confident Luis Suarez will remain at the club despite interest from other top teams.
The Uruguayan striker signed a new deal only six months ago but he continues to be one of the most sought after players in world football.
Manchester City are the latest to be linked with the 27-year old, but Ayre feels the loyalty shown by the club to the player after controversies with Branislav Ivanovic and Patrice Evra will help keep him at Anfield.
Ayre told BBC Radio Five Live: "There has been a lot written about Luis and he is a fantastic individual and we know he loves this club and the fans and has repaid anything he has done wrong in full.
"We have always been supporters of Luis and he has stuck with us and is having probably the best season of his career.
"The important thing is we remain committed together. We have supported Luis through thick and thin and he has done the same by signing up to a new long-term contract recently."
He added: "We would expect that to continue, but we'd also expect people to come in and rattle our cage every transfer window."
Suarez has been in formidable form this season with 29 goals as Liverpool continue to mount a serious challenge for their first league title since 1990.
Ayre maintains they don't want to sell their prize asset and he said: "When people started showing an interest in him, he wanted to play Champions League football and where better to play that than England's most successful Champions League team?
"We love having him as part of the club and I know he loves being here so we would expect that to carry on.
"We don't want to sell Luis Suarez and we've been consistent with that in every transfer window since he came here."
The Reds are aiming to record their ninth successive victory with a win at West Ham this afternoon.