Chelsea boss Jose Mourinho will demand at least £35m for Romelu Lukaku this summer.
According to the Daily Mail, the Blues have set the mammoth asking price for the forward in the wake of strong interest in the player from a number of clubs.
Tottenham, Atletico Madrid and Borussia Dortmund are all tracking his performances, while Everton also remain keen to sign him on a permanent basis.
It doesn't seem like the Belgian international features in Mourinho's plans at all. He let Lukaku leave on loan last summer despite Chelsea's lack of a number one striker.
Fernando Torres and Demba Ba have failed to impress this season, and the pair have just seven Premier League goals between them. Samuel Eto'o has fared slightly better, and has eight league goals to his name this season.
But he will be 34 next year and is not a long-term option for Mourinho. Lukaku proved his pedigree in the Premier League last season on loan at West Brom, and he's built on that reputation this year, as he leads Everton's scoring charts with 12 in 22 starts.
But he doesn't feature in Chelsea's future as Mourinho looks to bring in a big-name striker at the end of the season. The Stamford Bridge club are looking at Diego Costa from Atletico Madrid.
That could spell the end for Lukaku, who is unlikely to want to sit on the Chelsea bench after two seasons of Premier League football.
The Daily Mail claims Tottenham would be his most likely landing spot, although considering Atletico's interest in the player, perhaps Chelsea could include him in the Costa deal.
Having said that, Mourinho reportedly wants £35m for the forward who was signed for £17m as a teenager from Anderlecht.