Juventus are desperate to renew Pogba's contract, but the rising number of clubs interested in the French midfielder is driving up his price.
The report claims Juventus have bumped up his valuation in light of interest from PSG, following the club's chairman, Nasser Al-Khelaïfi, and his comments on Pogba earlier this week.
The defending French champions may have been knocked out of the Champions League to Chelsea earlier this week, but they reportedly intend to make a play for the Blues target this summer.
Reports in Italy claimed Juventus would accept nothing less than €50m for the midfielder, but with four of the world's richest clubs keen on the star, the Turin club can afford to play hard ball.
Earlier this month Juventus director Guiseppe Marotta said the club does not want to sell any of its first-team stars this summer, and the 21-year-old Pogba is already one of the most important players for the Serie A leaders.