The Dallas Cowboys are the proud owner of one of the biggest screens in the world of sport.
Their giant jumbotron at the AT&T Stadium is 72 feet high by 160 feet wide and, in his latest "Clueless Gamer' segment, talk show host Conan O'Brien got to use it for it's one true purpose...playing Madden.
Sitting well back in the comfort of the stadium seats, O'Brien and his sidekick, Aaron Bleyaert, fired up the ever-popular video game and in doing so got to live every gamers dream.
But playing on what he describes as "the eight wonder of the world" didn't help O'Brien out too much when it came to game play.
Picking the Patriots, he did his best impression of a rookie quarterback playing his first game in the NFL, allowing Bleyaert, and his Cowboy's team, to sack him on virtually every possession.
His lack of productivity clearly left O'Brien frustrated though as he quickly moved on to a game in which the main objective is to control a flower petal in a field.
You can watch the Madden action unfold above, or via this link.