Twitter is full of chancers looking to increase their follower count with team news, transfer gossip and kit launch previews.
Here, Twitter user @oitzbrad claims to have a sneak peak at the new Arsenal kit for next season - but is it real or fake?
He's only got just over 100 followers, so if that is his tactic it's clearly not working. Alternatively, it could mean it's the real deal.
Arsenal announced a £30m-a-year contract with Puma to be their new kit supplier from next term onwards, and Gunners fans are eagerly awaiting their first crack.
The sportswear giant has a reputation for being a bit radical - at least compared to Adidas and Nike - when it comes to football kits, after all, who can forget the sleeveless efforts worn by Cameroon at the African Cup of Nations in 2002.
Arsenal's deal with Puma ends a two-decade long relationship with previous supplier Nike, and as it's reportedly worth £170m over five years, it's certainly a lucrative one for the north London side.
But will it end up where Arsenal fans' hope - chiefly in Arsene Wenger's transfer kitty? It remains to be seen, but Mesut Ozil's £42.4m capture was certainly encouraging last summer.
First priority though, has to be locking up that top four spot in the Premier League, and with it, Champions League qualification.