Manchester United owners have promised fans a 25 per cent cut in ticket prices for Europa League matches if the team qualify.
United's hopes of Champions League football have faded over recent months and now Moyes biggest test lies in qualification for the Europa League.
However, this will not satisfy fans who, have ultimately, become accustom to being a top European club. With concerns regarding a reduction in season ticket sales and attendances at Old Trafford, the Glazers have taken a stand and reduced admission prices for European nights.
Manchester United fans will also see the tickets being removed from the automatic cup scheme which, in recent months has caused much controversy - many fans threatened to have their league ticket for Manchester City removed from their possession, should payment for the home leg against Olympiacos on March 19 not be made.
This is not the first time cuts have been made for European tickets. In 2012 the club reduced prices for the games against Ajax and Athletic Bilbao, and in more recent times group stage Champions League games have seen the introduction of student tickets to encourage a younger fan base.
With a capacity of 76,000, the club seem concerned about fans attendance, particularly for early stages which, will see the club face less attractive teams than that offered in the Champions League.
This raises the very real prospect of an empty Old Trafford on the Thursday night. United revel in glamour, and the club could find many fans turning their back on the competition, seeing qualification as failure rather than success.
First however, the club must qualify. United currently sit in seventh in the league. A place in sixth would guarantee the club European football - seventh would leave them relying on a victory for Arsenal in the FA cup final which, takes place on May 17 against Hull City.
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