Seattle Seahawks cornerback Richard Sherman is currently in contract talks with the franchise - and he wants them to show him the money.
According to ESPN, the two parties are still some way apart when it comes to the big numbers as Sherman enters the final year of his rookie deal. He will make $1.4m next season, but as one of the best players at his position, he's worth much more.
A realistic benchmark for negotiations could be the $12m deal handed to recent New England Patriots signing Darrelle Revis.
Revis and Sherman are the two best cornerbacks in the NFL, and Sherman could look to cement his position as top dog with the position's highest earning salary.
And speaking to the NFL Network, Sherman said he's looking for a little respect when it comes to his next contract.
"Whatever they feel I am due," Sherman said. "I will take it as respect. It's all about respect in this game and the only way people show respect is the dollars.
"We'll see what happens."
Sherman led the NFL with eight interceptions last season, although his most famous play was his tipped pass that turned into the Malcolm Smith interception that sealed the Seahawks berth in the Super Bowl.
Smith picked off San Francisco 49ers quarterback Colin Kaepernick with time running out following a Sherman tip in the fourth quarter to send Seattle on their way. And they wrapped up their Super Bowl victory with a comprehensive demolition of Peyton Manning and the Denver Broncos in the Super Bowl.