The Golden State Warriors are reaching out to their fans to see what they think about a potential name change.
In the wake of news that the Warriors have successfully purchased a 12-acre plot of land in San Francisco's Mission Bay district, Warriors CEO Rick Welts confirmed the franchise is toying with the idea of a franchise re-brand.
But he wants to get feedback first before the team makes a decision on whether to revert to one of their historical names - the San Francisco Warriors.
After moving to Golden State from Philadelphia in 1946, the Warriors kept the nickname they used in the City of Brotherly Love, before they briefly became the San Francisco Warriors during a nine-year stint in San Fran between 1962 and 1971.
Welts told ESPN: "We're very curious what our fans think of that. I couldn't imagine making that decision in the very near future, but we definitely want to see what our fans prefer."
They could make the move to a new arena before the start of the 2018-19 season, although Welts moved quickly to assure fans in Oakland that the team will do all it can to retain the identity of the old Oracle Arena.
The Oracle is home to one of the NBA's best home courts, with the Warriors fans famously raucous in the Oakland venue on Coliseum Way.
"We're spending a lot of time with the facility itself to do everything possible to replicate what we think is a really special atmosphere for our games at Oracle," continued Welts.
"The first assignment we gave the architects was to make sure that every seat in the building is as close or closer than the comparable seat at Oracle. We're doing that by actually making the building smaller. We're going from 19,000 seats to 18,000 seats."