Kobe Bryant loves himself a bit of Panini action. No he's not infatuated by ham and cheese toasties, we're talking about the sticker makers.
The Italian company have got the LA Lakers basketball star to headline their campaign to drive the stickers in the United States.
Bryant was raised in Italy when his father was playing basketball in the country, and football quickly became one of his loves as well as basketball.
He moved back to the States in 1991 and has gone on to become a star in the NBA, winning five Championships with the Lakers as well as two Finals MVP awards.
But he has never lost that love he had for the beautiful game and still to this day is a fan of AC Milan. He has also appeared in several Celebrity soccer tournaments in the off-season.
The Brazil World Cup is just over a month away and the 35-year old will have plenty of spare time to cheer on the States and Italy what with his Lakers side not qualifying for the NBA playoffs.
Check the video out above and tell us if you've caught the sticker album bug like we have here at GMS...