Ernie Els missed the cut in New Orleans at the Zurich Classic to continue a season that's well below his high standards - but that wasn't his only boob of the day.
The South African's shot at the par-five second of TPC Louisiana was wayward, crashing straight into the onlooker's left breast.
He quickly apologised as the woman - clearly shocked - was sent to floor by the sheer impact of Els' golf ball in her cleavage.
Thankfully, the victim was okay and quickly returned to her feet while declining medical attention.
As much as Els wanted to forget his round in a hurry as he failed to make the weekend once more, one woman raised a smile from the four-time major champion when she commented: "Hey Ernie, I loved your boob shot", to which he replied: "We better send that woman a bullet-proof vest."
The Big Easy shot a second-round 71 to narrowly miss the cut by a single stroke. It was his fifth missed cut of the year so far.
His season seems to have gone backwards since finishing fourth in the WGC-Accenture Matchplay Championship at Dove Mountain, Arizona back in February. He has failed to finish in the top 40 of any tournament since, including another poor showing at the Masters where he again did not make the weekend.
The two-time Open winner has only accumulated 312 FedEx Cup points this PGA Tour season, leaving him 86th in the rankings and with work to do to make the end-of-season playoffs.
Having said that, there will be ample opportunities for him to do so with the US Open (of which he's also twice a winner), the British Open at Hoylake and the US PGA all still to come. There's also the WGC-Invitational at Firestone, and the unofficial fifth major - the Players Championship - at TPC Sawgrass that will have it's defending champion, Tiger Woods, absent through injury.
Els, errant as he is currently, was not responsible for the world number one's suffering.
The world number 44 sits outside the top 100 in all stats accumulated so far this year, including Driving Accuracy, Distance, Greens in Regulation and Strokes Gained Putting - making it hard to point out a particular facet of his game that needs improving.
One thing that certainly doesn't, though, is his ability to seek out a woman's cleavage with a Titleist Pro-v1.
Ben Martin leads in New Orleans after a second-round 67 took him to a record-breaking total of 15 under after 36 holes.
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