Liverpool's Luis Suarez posted a picture of himself eating a banana in support to Dani Alves after racist taunt during a game between Barcelona and Villarreal.
The incident involving Alves has sparked a media frenzy, with players and fans alike posting pictures on Twitter to show support for the Brazilian.
Suarez, along with other leading players including Neymar, Mario Balotelli and Sergio Aguero to name but a few, posted a picture eating a banana whilst tweeting '#saynotoracism'.
Many will feel the gesture by Suarez holds within it a huge amount of irony - the player served an eight-match ban in 2011 after comments made to Patrice Evra during a game, which led to a Manchester United campaign entitled Justice for Evra.
Whether irony is behind the gesture or not, the key fact remains that in today's multi-cultural society, sadly, racism still exists in football.
Alves has announced this week that this is not the first incident during his time in La Liga that he has been subject of racial abuse and, although Villarreal have found the culprit and removed their season ticket, along with imposing a life ban from the El Madrigal Stadium, more sanctions clearly need to be made to stop this abuse on a global level.
This year sees the World Cup being played in Brazil. It is a gathering of different cultures and religion in a celebration of the sport that many love so much. But, now there is concern that the event will be marked by racism which, is now the forefront of discussion.
FIFA president Sepp Blatter has confirmed that there will be a zero tolerance to racism during the World Cup this summer, showing support to Alves, stating that the incident was an "outrage".
With this high profile incident, and the huge support that has been generated from it, as fans of football we can only hope that it opens peoples eyes to the hurtfulness and unnecessary use of racism in football and helps bring an end to it.
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