Manchester United may have endured a season to forget, but the club remain an attractive prospect indeed when it comes to commercial deals. The club’s kit deal with Nike is currently up for renewal and, given the profile of Manchester United, there is plenty of competition to become their official manufacturer.
It had previously been claimed that Nike had beaten of competition from their market rivals to clinch a new contract with Manchester United, but it would now appear that this may not be the case. Goal.com report that negotiations are very much still happening and that it is adidas, not Nike, who are the favourites to reach an agreement with Manchester United.
Nike had a six month period of negotiation exclusivity with Manchester United last year, but the club have also been talking to competitors, with former manufacturer Umbro also linked with a deal. Adidas, however, are reported to be the frontrunners to earn a contract worth around $1 billion having held positive talks with Manchester United executives.
A deal of this size for Manchester United will be a world record figure, surpassing the agreement Real Madrid have with adidas and Barcelona have with Nike. Arsenal, meanwhile, completed a Premier League record deal when they announced that their official sportswear will be manufactured by Puma from next season.