NBA commissioner Adam Silver has imposed a lifetime ban and a maximum $2.5million fine on LA Clippers owner Donald Sterling for making racist comments in a taped conversation, according to ESPN.
The audio conversation which was released by TMZ had Sterling scolding his girlfriend for bringing African-Americans to Clippers games and for posting photos of herself and African-Americans, including Lakers legend Magic Johnson, to her Instagram account.
"The views expressed by Mr Sterling are deeply offensive and harmful. That they came from an NBA owner only heightens the damage and my personal outrage," Silver said.
"We stand together in condemning Mr Sterling's views. They simply have no place in the NBA.
"This league is far bigger than any one owner, any one coach and any one player," Silver added.
This saga has affected the LA Clippers commercially as multiple companies have announced that they would suspend their corporate sponsorship agreements with the Clippers. Sterling bought the club in 1981 for $12million and now, 33 years later, the NBA club is valued at $575 million.
This announcement has been positively received by current NBA players like Kobe Bryant and LeBron James as well as the person who was in the middle of this storm - Magic Johnson. Regardless though, it will likely take the Clippers some time to rebuild their reputation in light of Sterling's comments.
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