Finally, the UFC will be heading to Mexico. UFC 180 will be take place on November 15th in Mexico City headlined by a UFC Heavyweight Title fight between native Cain Velasquez and challenger Fabricio Werdum.
That's not all that the country will receive either. A new country for the UFC means fresh talent must come from their. Therefore, prior to their match-up, Velasquez and Werdum have landed themselves a coaching role on The Ultimate Fighter: Latin America to search for the newest talent to enter the UFC.
Speaking at the UFC press conference in Mexico City, the company's president Dana White said:
"It's a great day for me and the UFC. Anyone who haws followed this company and this sport knows I've been talking abut Mexico for a very long time. I thought Mexico worked very well with this demographic and this sport. And I always knew it would be big here if we had a chance to come here."
Mexico is a huge gap in the MMA market. The country has a massive boxing heritage, with Saul 'Canelo' Alvarez being a superstar in the nation.
The UFC have always had plans to enter the gap-market of Mexico, and with native Cain Velasquez being from there, it makes more than enough sense.
Velasquez will defend his UFC Heavyweight Title for the third time in his second title reign. After capturing it off Junior Dos Santos and avenging the only loss of his career, he walked through Antonio 'Bigfoot' SIlva then destroyed JDS in October 2013 for a second time. Injury has kept him away from the Octagon since.
The champions story has been well documented. His father, Efrain entered America as an illegal immigrant only to marry Cains mother, Isabel to grant him citizenship. Velasquez is very proud of his heritage, speaking both English and Spanish, and having a 'Brown Pride' tattoo on his upper chest.
As for Werdum, he earned his title shot after dominating Travis Browne for five rounds. Previous to that, the Brazilian defeated Antônio Rodrigo Nogueira, Mike Russow and Roy Nelson.
This will be the second gig on coaching for The Ultimate Fighter for the Brazilian. He previously was the mentor on the second series of The Ultimate Fighter: Brazil 2. As for Velasquez, it will be his first role as a coach.
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