Today's NBA playoff news has largely been dominated by one headline relating to Oklahoma City Thunder star Kevin Durant.
After another disappointing display in his team's 100-99 defeat to the Memphis Grizzlies local paper, The Oklahoman, chose to run with a 'Mr. Unreliable' headline.
Many have since come out in criticism of the hyperbolic headline, and the paper themselves issues a full and frank apology for what they described as a 'mistake'.
But, while everyone else is getting agitated about the statement, including his own mother, the man himself doesn't seem to mind.
In fact he agrees with the point made by the paper to an extent, whilst accepting they had a job to do:
"That's what they're supposed to write," Durant said via Thunder beat-writer Darnell Maybury.
"I didn't come through for the team."
Clearly Durant, speaking to reporters Wednesday after practice, was keen to ignore any media reports himself and stated that as long as his family, friends, and fans, maintained support for him that was all that mattered.
He did however admit that he understood the press mentality in writing such headlines.
While the would-be MVP has undoubtedly been slightly below par in the postseason so far, and will have disappointed OKC fans with his inability to dominated as he has done throughout the season, Durant is still averaging 28 points a game in the playoffs.
But Durant clearly has higher expectations for himself than that and will be hoping to find that reliable streak double-quick as the no. 2 seed Thunder look to overturn a 3-2 series deficit in the coming days.