Richard Sherman famously exploded on live television after the NFC Championship victory for the Seattle Seahawks and took a lot of criticism for his actions.
Sherman is now using his fiery personality and eloquent manner to advertise a meaningful message, the all-pro cornerback has teamed up with the Swedish Cancer Institute to create this impressive advertisement.
The 26-year-old apologised for his outburst following the win over arch rival San Francisco 49ers but has more than made up for it with smartly executed commercial.
Richard Sherman is currently paying a visit to the White House having been invited by President Barrack Obama to attend Saturday's annual White House Correspondents Dinner in Washington DC.
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