New Balance, the global athletic footwear and apparel brand have announced the signing of England Test cricketer Gary Ballance.
Ballance, one of England’s most exciting young prospects and middle order batsman, joins New Balance’s group of elite athletes who include 2011 ICC and Wisden Cricketer of the Year Jonathan Trott, South African star cricketer Dale Steyn, Pat Cummins, Australia’s youngest Test cricketer for 50 years and England’s Ashes Test star Ben Stokes.
Their latest signing shows New Balance are continuing to establish its brand position in cricket around the globe.
The Yorkshire batsman has had a wonderful start to 2014 which has seen his form rewarded by a call-up to the England squad for the ODI against Scotland on Friday. If selected, Ballance will get chance to use his new equipment on the world stage for the first time after impressing on the county circuit.
“We are delighted to have signed Gary Ballance, one of England’s newest and brightest young cricketers,” says Alan Hed, New Balance’s Executive Vice President for International.
“This will enable the brand to continue developing its global reputation for high performance products with the New Balance range now incorporating both cricket footwear and cricket equipment.”
GiveMeSport writer Ballance added: “I am very excited about coming on board with New Balance and I am really looking forward to being part of their global cricket stable.
"New Balance provides the highest quality cricket kit and performance footwear which I am really looking forward to using in matches and in training. The kit is top notch and the footwear not only look great but is extremely durable and comfortable which is essential.
“I am very pleased to be able to help on the future development of the New Balance cricket range and ply my trade at the elite level of the game as a member of the New Balance team.
Gary Ballance, who will be joining New Balance on a three year contract, made his Test debut in the Sydney Ashes Test, January 2014.