Luol Deng, small forward for the Cleveland Cavaliers, has launched a survey (#YouAreBasketball) in his quest to increase participation and coverage of basketball in England.
Those that complete the questionnaire – on how any why people play basketball in this country – will be entered into a prize pool, with the winners getting the chance to travel to America and watch Deng in action in the NBA next year.
Speaking on his campaign for England Basketball, Deng called for UK ballers to assist in his plight.
“Basketball has given me so much, and by filling in this survey it will help England Basketball give even more kids the chance to enjoy basketball in this country. We need as many UK ballers as possible to let us know about how and why they play basketball. It doesn’t take that long to fill out and you get the chance to come and see me play in an NBA game next year! It’s a win-win.”
Deng's call to arms comes on the eve of the biggest week in the British Basketball calendar: the BBL Playoff Final at Wembley Arena between the Worcester Wolves and Newcastle Eagles.
The former Brixton resident learned his trade in England, representing Croydon in the London Youth games. At age 14, having being named the MVP in England's squad in the European Junior Men's Qualifying Tournament – Deng relocated to New Jersey to continue his basketball education at Blair Academy.
Deng is keen to use his growing stature in the game to improve the systems in place that identify and cultivate young talent in the UK.
“The UK has so much talent and we need the world to know that.”
Take part in the survey here: http://youarebasketball.co.uk/survey/
Tickets for the BBL finals at Wembley Arena are still available here: http://www.bbl.org.uk/index.php?id=37