Just weeks after FC Barcelona defender Dani Alves was targeted by racist fans in Spain during a La Liga clash, AC Milan players have now suffered the same during their Serie A clash with Atalanta over the weekend.
Alves, who became an internet sensation for his response, was the main target as a bunch of fans lobbed a banana at him whilst he was about to take a throw-in.
However, rather than acting aggressively or retaliating towards the portion of the crowd, the full-back simply picked up the fruit and ate it in front of the fans.
These actions sparked a massive campaign which saw a number of black footballers unite and take pictures of themselves eating bananas and tagging them with anti-racism quotations.
Alves was praised for his reaction to the disgusting scenes, but their message clearly hasn't got to Italy yet as a portion of Atalanta fans decided to throw bananas towards the black players in the AC Milan side.
Italian football has been in the press recently, but unfortunately not for good things as this racial abuse comes just weeks after fans were shot outside a stadium just moments before Napoli were set to take on Fiorentina in the Coppa Italia final.
With the game between Milan and Atalanta well underway, both Nigel De Jong and Kevin Constant were pictured having to pick up bananas from the field and pass them over to the officials so that they could remove them from the field of play.
One of the images shows Constant holding the banana towards Atalanta players clearly upset and annoyed at what the fans are doing during the match, and also former-Manchester City man Nigel De Jong is also holding a banana after being targeted by the home crowd.
With the game stopped, Milan defender Philippe Mexes was seen sarcastically applauding the home fans as they continued to chant racial abuse towards the players.
Eventually the game restarted and Milan went on to lose the game 2-1, but after the full-time whistle, both managers were keen to discuss the racial abuse that took place throughout the 90-minutes.
Atalanta boss Stefano Colantuono, speaking to Gazzetta dello Sport, said: "Whoever threw the banana on the pitch deserves to have a coconut thrown back at them. They've ruined what was a great afternoon."
AC Milan boss Clarence Seedorf said: "I hope they find the culprit and do what they have to do."
After the Alves incident, Villareal made a statement saying that they will ban the fan for life once they find who was guilty for throwing bananas onto the field of play.
Write for GiveMeSport! Sign-up to the GMS Writing Academy here: http://gms.to/1a2u3KU
DISCLAIMER: This article has been written by a member of the GiveMeSport Writing Academy and does not represent the views of GiveMeSport.com or SportsNewMedia. The views and opinions expressed are solely that of the author credited at the top of this article. GiveMeSport.com and SportsNewMedia do not take any responsibility for the content of its contributors.
Do YOU want to write for GiveMeSport? Get started today by signing-up and submitting an article HERE: http://gms.to/writeforgms