Former UFC Bantamweight champion Dominick Cruz has praised fellow fighter, Conor McGregor saying that others could learn something from him.
Speaking to MMAFighting, Cruz praised the way McGregor makes people want to listen to what he says and see him fight, saying that other fighters "need to remember that we're in the entertainment business."
It's been nearly three years since Cruz last fought in the octagon. Two ACL tears among several other nagging injuries have seen the California-based fighter have to pull out of several bouts and relinquish his title to current champion, Renan Barao.
In that time a lot has changed in the lighter weight classes, surefire UFC Hall of Famer, BJ Penn moved from the lightweight division to welterweight division before dropping down two levels to featherweight to face long time rival, Frankie Edgar in the featherweight division.
Cruz's last opponent, Demetrious 'Mighty Mouse' Johnson is now the undisputed UFC Flyweight Champion and while Barao has been dominant since winning the interim title, his fights outside of Urijah Faber have struggled to gain much attention amongst the casual audience.
That's where McGregor is breaking ground for those lower weight divisions.
The Dublin based fighter is making himself one of the top must-see, must-listen to, must-read fighters in modern MMA and for the UFC, that make McGregor very valuable - something that Cruz says McGregor knows.
"Everybody likes hearing what Conor McGregor has to say. It's funny, he's clever, he's got a nice accent and he comes in and he always dresses sharp. All that together creates something that people want to watch on TV. It's entertainment." Said Cruz.
It's big praise for McGregor but it's certainly well founded as just three fights in to his UFC career, he's expected to headline an event - UFC Fight Night 46 in Dublin, Ireland.
At the event he'll face off against Cole Miller but should he defeat Miller, McGregor has several top five ranked fighters chomping at the bit for a shot at him.
Chad Mendes (#1 contender) and Cub Swanson (#4 contender) have made it no secret they'd love to humble 'Notorious' but they're just playing into McGregor's game says Cruz.
"McGregor has his own of doing things and it's made him extremely well-liked. Everybody wants to see what he's going to do from there. And more power to him, because he's doing exactly what he needs to be doing to get these fights that he wants."
"Fighters need to remember that we're in the entertainment business. And that comes from giving an interview, all the way to the end of the fight. The more entertaining you are through and through, from beginning to end, however you choose to do it, the more people are going to want to tune in, and the more butts you're going to put in the seats. That's something that all of us can take from a guy like Conor McGregor." He added.
If McGregor can work his way up the division then he could be the shot in the arm that the lighter divisions need in order to catch up to their heavier counterparts.
The likes of Lightweight champion, Anthony Pettis, Featherweight champion, Jose Aldo and Barao have struggled to captivate audiences, even when they're headlining the TV specials instead of PPVs.
This month's UFC 173 is headlined by Barao facing T.J. Dillashaw but in order to bolster the card, the UFC added a light heavyweight number one's contender bout with Daniel Cormier set to face Dan Henderson in the co-main event.
It will also feature a potential title shot eliminator in the welterweight division between #1 contender Robbie Lawler, who lost to Hendricks for the vacant title last year, and #5 ranked Jake Ellenberger.
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