Seth Rollins is no new boy to the WWE Universe and has seen the company in different phases and directions during his time with the organization.
McMahon and co. decided to move the goalposts a few years back to make the company more child friendly and operated under a TV-PG rating, moving away from the beer-swilling, profanity-shouting, blood-stained awesomeness of the likes of Stone Cold Steve Austin and The Rock to the Make-A-Wish lovie John Cena etc.
Seth Rollins - one-third of The Shield - was asked about his opinion of modern day WWE by AlternativeNation and he believes that things aren't too different to what we were privileged to before and that the Daniel Bryan vs Kane backstage fight at Extreme Rules showed that.
"I don't think the PG rating has a whole lot to do with the style we bring in the ring. The company is now publicly traded, and as you mentioned the programming is PG, but realistically a lot of the matches are still as hard hitting and fast paced and definitely more athletic than they've ever been.
If you look at the talent roster now, you look at guys like Daniel Bryan, Cesaro, The Usos, and especially a lot of the guys coming up in NXT like Sami Zayn, Adrian Neville, and myself. We're just bringing a different element to the matches that I don't think people are used to.
So I don't really think that the PG rating has much to do with the in ring content, as it does necessarily with the storyline content. Plus the company is just a little more keen on our safety these days too, they take extra precaution when it comes to injuries.
They've really taken the danger out of the bleeding situation, they've taken the extra care to make sure that everyone's healthier so we can be doing this longer. Realistically, that's good for everybody.
If you look at Bray Wyatt and the Wyatt Family too, their story lines are pretty edgy and sometimes borderline PG 13. I think it's a good time to be a wrestling fan, I don't think there's any reason for us to move away from trying to be kid friendly."
A lot of wrestling fans won't agree with Rollins has to say, but it does make sense. Safety is a top priority in modern sports entertainment and the WWE is trying to limit injuries from over-the-top theatrics as much as possible.
Just imagine the ratings for old-school matches though. Let a guy dream...