The NBA has often been praised for being among the most social sporting leagues in the world. The Association has embraced social media and put the fans at the forefront of everything they do.
However with the NBA draft approaching, the Sacramento Kings have taken this approach just a little too far.
According to sysomos.com, the Kings will crowd-source twitter for who their fans think they team should draft.
The report says:"The Kings are using the principles of social media to engage fans and generate activity and interest...How the Kings use the analysis (or if they even do) in the end will determine the success of this tactic."
It's certainly an interesting idea, after all most NBA fans would probably say that they know more about prospective talent than their front office.
However, how is this going to work in reality? It's unlikely that the Kings will sign off on drafting a lower rated player with a lottery pick just because the fan base shout loud enough for them.
More likely is that the team will allow fans to feel engaged in the procedure whilst independently making their own decision on who the new King will be.