All of those hours playing NBA 2K14 might be about to finally pay off.
Nike and 2K sports have today revealed an opportunity to win an actual pair of custom designed LeBron 11 sneakers (shown above) just by being good at the addictive video game.
So what exactly do you have to do to win this unique prize?
Tasks include putting in 80 hours of game play (that is quite a few NBA Finals you could reach), winning 60 games and creating your very own pair of game shoes in the game.
The next question is whether you would actually want the shoes after seeing their fairly outrageous design?
LeBron himself meanwhile will be preparing for the Eastern Conference Finals as the Miami Heat take on the Indiana Pacers while the rest of us play endless regular-season games on 2K13.
Game One stars on Sunday at 8.30pm ET.