Dallas Cowboys fans have had a long time between playoff drinks, and owner Jerry Jones wants to rectify that by making sure his team makes the playoffs sooner rather than later.
But Jones isn't solely focussing on improving the Cowboys roster, he's also thinking about tampering with the rules of the NFL to makes sure that his Dallas team have every chance of extending their season come January time in football.
The Cowboys have failed to make the post-season in each of the last four seasons, with three of there desperate misses coming on the final day of the regular season.
Now Jerry is not looking to actually change the rules of the NFL, he hasn't the power to do that. But he's certainly looking to put his weight behind the proposals for extra teams in the playoffs, with an expansion understood increase playoff teams from 12 to 14.
Jones admitted on NFL Total Access this week that a playoff expansion "would help my Cowboys."
Indeed it would give the Cowboys a better chance of making it to the post-season, but actually when you look at the facts in detail, an extra playoff spot for the NFC would have made no difference to Dallas in the last four seasons.
What Jerry really needs to focus on is getting a quality roster together to actually win their own division, because that's the only way that Dallas will be getting that extra playoff income that Jerry dearly wants.