As reported by talkSPORT, Iturbe - who has been linked with both Premier League clubs in the past few months - is due to sign for the Serie A club on a permanent basis this summer in a deal worth £12 million, although it is by no means certain that he will remain at the Stadio Marc'Antonio Bentegodi once the deal is complete.
Transfer interest in the former Argentina youth international has certainly been building of late, with Iturbe having throughly impressed for Andrea Mandorlini's side after joining on a temporary basis from FC Porto.
If indeed Verona are to part with the talented Iturbe shortly after purchasing him, it appears that they will look to ensure that they are suitably compensated.
"Iturbe? For me he is worth more than £24m," sporting director Sean Sogliano told Italian television in an interview that was quoted by talkSPORT.
"If we can sell at a figure to make a fortune for Verona he may leave, otherwise he will remain with us. I do not know where he will go. I will only sit down with those who really want him."
Just whether Chelsea or title rivals Liverpool would be willing to stump up the necessary price to prise Verona into selling is unclear, but neither club would surely have expected Iturbe to be on the market for much less.
It is entirely understandable that Verona - who finished 10th in Serie A last season, an encouraging achievement considering that they only secured promotion from Italy's second tier in 2013 - will be looking to turn a significant profit on such a talented and promising player.
If neither Brendan Rodgers, Jose Mourinho or indeed any of his other suitors deem 20-year-old Iturbe worthy of such an investment, then one would assume that Verona would be only happy to keep him at the club for at least another season.