Dallas Mavericks owner Mark Cuban has today issued an apology to the family of Trayvon Martin, the African-American teenager shot dead by George Zimmerman in 2012.
Cuban's apology comes in relation to comments made public yesterday in which, when describing personal prejudices he still holds, he had used an African-American kid in a hoodie as an example of when he would cross the street - an image now unfortunately synonymous with Martin's death.
"In hindsight I should have used different examples. I didn't consider the Trayvon Martin family, and I apologize to them for that,"Cuban wrote on Twitter early Friday.
The outspoken NBA franchise owner refused to backtrack on the beliefs expressed in his interview with Inc Magazine however, insisting that the sentiment remained:
"Beyond apologizing to the Martin family, I stand by the words and substance of the interview."
Since the interview was made public Cuban has come in for heavy criticism from many, with his comments seen as insensitive considering the current climate in the wake of disgraced LA Clippers owner Donald Sterling's recent racist remarks.
The wider argument made by Cuban in the original interview did concern Sterling, with the owner admitting that he himself would have chosen to engage with an individual in his employment who expressed racist views, with the idea that reform is better than exclusion.