It is fair to say the WWE is enduring some tough economic times at present.
News broke recently that their stock price had plummeted in April, leading to CEO Vince McMahon incurring significant financial heartache to the tune of over $300 million in a single day.
And now it looks like the organization could be set to enter the record books in the most unenviable way.
As reported by E Wrestling News, the WWE is set to lose a whopping $46-52 million this calendar year.
Only WCW back in 2000 have ever lost more ($62 million) and judging by the issues the WWE are encountering at present who would put it past the organization beating that tally over the next seven months.
Reports suggest McMahon and co had hoped that the company would break even for the year following the introduction of the historic WWE Network and a new television deal. However both initiatives accrued significantly less funds than expected leading to today's shock new figures.
There are certainly tough times ahead for the WWE top brass, and despite the obvious popularity of it's current crop of stars there does seem to be a significant struggle in translating the growing exposure of the organization into money in the bank.
Some good news did great McMahon late Tuesday however, with the news that WWE