Football

Bayern Munich are the most valuable brand in football

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The Brand Finance Institute has revealed a new list of the world's most valued football clubs following the end of the season. In order to calculate such, the institution took into account things such as financial performance, sustainability, and brand specific revenue. 

The results aren't shocking, but have changed a little since 2013.

10. Paris Saint-Germain - €237 million

Paris Saint-Germain's inclusion in this list is probably the most impressive. Only a year ago, they were number 24 on this list and suddenly they're in the top ten. The incredible amount of money invested in this club over the past few years is the reason for their rise and financial turnaround. PSG are reigning Ligue 1 champions and it doesn't seem like that's going to change too quickly.

9. Borussia Dortmund - €240 million

Having overcome financial troubles in the early 2000s, Borussia Dortmund are now amongst the top income earners in world football. Their shave with bankruptcy and rise to glory since then attracts many followers worldwide and makes their supporters extremely proud. Though they lost the 2012/2013 Champions League final, to make it to the last stage was a very big deal for a club that was going to be bankrupt only a decade before.

8. Liverpool - €344 million

This year's title race ended up coming down to two clubs - Liverpool and Manchester City. Second on the table is not a bad place for Liverpool to finish considering they finished seventh the season before. With Brendan Rodgers at the helm, Liverpool will continue to grow on and off the pitch and their global reach will only expand further.

7. Chelsea - €368 million

Chelsea managed to finish their season on a high, clinching third in the Premier League. Despite selling one of their best players in Juan Mata, the London side looked strong and able to compete for the title. Still, Jose Mourinho will be bringing attacking reinforcements this summer. 

6. Arsenal - €370 million

Having started the season with a bang and ending with an FA Cup victory, the Gunners undoubtedly fulfilled their wishes for the season. With Mesut Ozil's shirt sales outdoing Gareth Bale's 5 to 1 at the beginning of the season, the north London side saw a good start to the year both financially and on the pitch.

5. Manchester City - €374 million

Manchester City has made an impressive jump from being number eight on this list in 2013, to number five in 2014. The club once again secured the Premier League title - their second in three years. Though they may not have gone as far in the Champions League as they may have wanted to, the Premier League winners still remain a globally followed club.

4. Barcelona - €456 million

Barcelona's 2013/2014 season was one of many troubles. The club lost a leader in Tito Vilanova, a man the players and fans loved equally. Also, they somehow managed to find themselves in trouble with UEFA in reference to Financial Fair Play. Despite not bringing home any silverware this year, the Catalan club retains its number four spot on the list.

3. Manchester United - €542 million

Despite having a lacklustre season under David Moyes, the 20 time title winners still make it to number three on the list, only one spot below where they stood last year. This was bound to happen, however, with the club bowing out of Champions League contention next year.

2. Real Madrid - €568 million

Real Madrid's rollercoaster season ended with a Champions League victory - the biggest in the club's history - "La Decima." They also managed to secure the Copa del Rey title over long-time rivals FC Barcelona. Two major trophies plus the biggest signing in world football history did nothing but help Real Madrid and bumped up their spot on this list from three to two within the year.

1. Bayern Munich - €657 million

Bayern Munich continue to grow as an enterprise. In 2011, they were fourth on this list. But, since their Champions League winning season in 2013, they've remained first. Pep Guardiola led them to a World Club Cup, Bundesliga and German Cup triumph in his first season to reinforce their dominance.

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