The Washington Redskins continue to face criticism for their long-standing nickname with a growing number of people calling for the NFL franchise to change it due to it's perceived racist connotations.
Most recently 50 Senators, headed by Senate Majority Leader Harry Reid, submitted a letter to the NFL pressuring the league to force Redskins owner Dan Snyder to relinquish the team's moniker.
In what looks to have been an attempted response by the NFL team, the Washington Redskins today took to social media to try and prove to Reid and his peers just how much support remained for the Redskins name.
Asking fans to "Tweet @SenatorReid to show your #RedskinsPride and tell him what the team means to you" may have seemed like a simple idea in the PR offices of the Redskins, but the plan quickly turned nasty.
#RedskinsPride is currently the number one trending subject in the United States but it is fair to say Washington have not seen the kind of response they were hoping for.
The large majority of individuals using the hashtag have done so to show their distain for the franchise, with many referencing the racist undertones they believe the Redskins name promotes.
"Hey @Redskins and @Harry Reid! To me #RedskinsPride is about normalizing overt racism in the 21st century. Did I do this right @Redskins?" and
"#RedskinsPride because keeping the t-shirt in my closet accurate is much more important that whole races of people."
Senator Harry Reid's people have since commented on the debacle, suggesting their surprise at just how much of a "massive failure" the PR stunt has proven.