He’s here, he’s there, and he is just about everywhere. David Haye has been doing the rounds since he took a step away from boxing appearing on everything.

There’s been 24 Hours to Go Broke, All Star Family Fortunes, Top Gear, Loose Women, This Morning, The Guess List. We could go on. But it’s a shrewd move from the former heavyweight champion as he not only looks to keep his name in the spotlight, but also strengthen the Hayemaker as a brand.

Known for his Hayemaker punch that over the years has knocked 24 of his 28 opponents out, with the name has become synonymous with the 33-year-old in the process, something he’s taken with him beyond the ropes.

His brand has moved from merchandise to even a bookazine which features some of the world’s most familiar faces, including Mickey Rourke, Ricky Gervais, and even the fastest man on the planet, Usain Bolt.

And those are the stars he wants to catapult himself towards. It’s no secret that Haye would like to make his way into the acting world, with the Londoner wanting to be established on the screen in the next five years.

But that won’t affect his boxing career, which itself is currently on the ropes. Two cancelled fights against Tyson Fury due to injury has left people questioning whether he’ll ever return, and doctor’s orders aren't exactly in his favour either.

Surgeons spent five hours reconstructing his right shoulder in the later months of 2013, with doctors advising him against every getting back in the ring.

However, recent reports have suggested Haye could yet make a return. On April 18th the star updated his website on his progress, with a Haymaker punch, not looking too far away.

He said, “I'm in the gym every day, religiously doing the program set out by my Physio. I've yet to work on the pads with Adam Booth or throw any “Hayemakers”, but I don't feel a million miles away!!”

For now though, he’s rebuilding his image since the Dereck Chisora saga, cleverly enhancing his brand, and even helping enhance the brand of others.

Teaming up with poker pros Ben Jenkins and Sin Melin, he took part in the Rush Poker Challenge, where his fast hands, and heavyweight calibre were perfect to go up against a Lamborghini Aventador for Full Tilt Poker.

And it could be all his fast hands will be seeing for a while. We’re sure there’s plenty more to come from David Haye, but for the meantime it is likely to be outside of the arenas and into the studio for panel shows, chat shows, and you never know, maybe a bit of acting.


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Topics:
David Haye
Boxing