San Antonio has kicked off the war of words between the Spurs and the Heat with this billboard taking a shot at Miami.
The repeat of last years finals is upon us and the two teams set to do battle to decide the NBA championship could not have less in common if they tried.
The contrast in franchises is remarkable and it something San Antonio has already attempted to point out before the beginning of the 2014 NBA finals.
San Antonio often described as the model organisation, have built their squad around unknown players who mature and develop into their role on the team and the mix of nationalities doesn't falter the team chemistry and systematic game-plan.
Whilst Miami on the other hand attracted free agent superstars like LeBron James and Chris Bosh to team up with Dwyane Wade, all the while they surrounded their star players with shooters and astute defenders.
Both teams now prepare for a Finals rematch and the tagline that San Antonio have attempted to drape the contest with is "Built v Bought".