Super Bowl 50 remains a distant prospect, with 18 months still to go until San Francisco's Levi Stadium plays host to the event.
The NFL though have today revealed the logo set to be used in the run up to the season-ending extravaganza in 2016 and there is one big change from the traditional design.
No more roman numerals.
The league has chosen to go with the '50' numeral display rather than the L that would represent the figure usually and we have to say it looks pretty good.
Down the years the annual Super Bowl has usually been suffixed with the corresponding roman numeral but the NFL clearly feels like a giant L doesn't look quite so good.
But don't fear all those who are fans of the historic counting method!
While the San Francisco game, held on February 7 2016, will drop the traditional look, the NFL's VP Jaime Weston has confirmed this is a one-year hiatus simply because the individual L is not pleasing on the eye
Weston better hope that fans are pleased with the eventual 50 design, especially after admitting that a team had been creating prototypes since April 2013 and the one you see above is their 73rd attempt.