Shaquille O'Neal was one of the best players of his generation during an illustrious NBA career but it is his exploits away from the court that could be about to benefit him in the long term.
The former Orlando Magic, Los Angeles Lakers and Miami Heat big man won four NBA championships and was given All-Star recognition on 15 separate occasions and he has used that increased exposure to his advantage since retiring in 2011.
So much so that, according to his business advisor Perry Rogers admitted that it was conceivable that Shaq could be a billionaire in the next five years.
Who knew 'Shaqtin-A-Fool' was worth so much!
Speaking to Forbes recently, O'Neal and his business associates attempted to explain the success behind Shaq Inc., the former player's brand which has been involved in everything from movies to fast food joints and NBA ownership.
And unlike so many athletes who attempt to add business ventures to their resume, Shaq has proved remarkably successful having recently been valued at around $350 million - adding $23 million last year alone.
Forbes stats show that O'Neal's value has increased by 159 percent from $135 million in 2009 to the $350 million figure today, and with involvement in the Sacramento Kings and his likeable character drawing further interest from elsewhere it looks like it won't be long before O'Neal will be mixing it in the Michael Jordan ball park of multi-millionaire sportsmen.
Shaq however insisted that he is not motivated by the money, instead embracing his link with the public and potential investors before agreeing to business deals. In fact the three-times Finals MVP actually refuses to be told just how much money he is worth.
Trust us Shaq you are doing ok!