LeBron James left Game One of the NBA Finals early last night as cramp took hold of the four-time MVP amidst the insanely hot conditions at AT&T Center.
An air-conditioning malfunction led to temperatures soaring with players and fans alike clearly feeling the heat.
None more so than LeBron James however who was forced out of the action in the crucial fourth quarter, taking his seat on the sideline as the Spurs took full advantage to win out 110-95.
Now though sports drink beamoth Gatorade has had to apologize for tweets sent as James was in pain Thursday night:
"Our apologies for our response to fans' tweets during (Thursday) night's Heat vs. Spurs game," the company explained in a release.
"We got caught up in the heat of the battle. As a longtime partner of the Miami Heat, we support the entire team."
LeBron James has an endorsement deal with Powerade, a big time rival of Gatorade and the latter used that to mock the Heat star during the game:
"We were waiting on the sidelines, but he prefers to drink something else," one tweet from their official account read before being later deleted.
Unfortunately for them, Game ONe was one of the night that James did actually consume Gatorade on the sideline as he sought any means of rehydrating.
Gatorade continues to have a working relationship with the NBA and were today clearly attempting to smooth over and bad blood that may have been generated by their social media team taking a swipe at the league's biggest star.