Kobe Bryant last night took advantage of LeBron James' suffering during Game One of the NBA Finals, seizing the opportunity to plug his own energy drink as the Miami Heat star struggled with hydration issues.
James was forced to leave the game with three minutes remaining in the fourth quarter after suffering from cramp and was in visible pain as he watched the Heat succumb to a 110-95 defeat in his absence.
As was to be expected Twitter was awash with tweets either condemning, sympathizing, or mocking the four-time NBA MVP as he sat helpless of the sidelines.
Kobe Bryant however took the opportunity to flex his business muscles, sending out a picture plugging his own energy drink via Instagram as others looked to James' Powerade suppliers for someone to blame:
“Pro and college players should be allowed to CHOOSE what sports drink hydrates them the best and not be FORCED to drink LEAGUE SPONSORS,” read the message alongside the image.
“#AthletesChoice 2 much on the line for cramping #UpgradeYourSportsDrink @drinkbodyarmor #AthletesFirst.”
Shameless indeed from the Los Angeles Lakers great but you have to admire him for his savvy business skills and perfect timing.
Kobe invested in the new Body Armor drink recently and clearly feels like it is a better option than James' preferred Powerade, or the league endorsed Gatorade.
Gatorade themselves were in trouble last night after sending Tweets mocking James during Game One. They have since apologized.