Juventus are aware both Real Madrid and Manchester United want to sign midfield maestro Arturo Vidal this summer and have set put an eye-watering €60m price tag on the Chilean star's head in a bid to fend off mounting interest, according to Tuttosport.
Vidal's consistent level of performance for Juve over the last three seasons has forced Europe's top clubs to sit up and take notice, but the Serie A giants remain determined to keep the 27-year-old and are desperate not to have the momentum of three successive Scudetto's disrupted by selling their best best players.
Madrid in particular believe they have the pulling power to persuade Vidal otherwise, with the Champions League winners mulling over whether to use either Alvaro Morata or Marcelo in part-exchange to get the deal done.
Juve have already had a £12m bid for Morata rejected this summer, a stance Madrid are considering using to their advantage as they weigh-up allowing the Spanish strike starlet to move on this summer, albeit with a buy-back clause inserted in the deal.
United meanwhile are definitely on the hunt for a top central midfielder to spearhead Louis van Gaal's Old Trafford revolution, but are aware any of their primary transfer targets won't come cheap.
Van Gaal has already decided against making a move for Barcelona outcast Cesc Fabregas, which puts Vidal very much at the top of their shopping list alongside Bayern Munich star Thomas Muller.
For now Vidal's focus is on winning his fitness battle to represent his country at the World Cup, but once the dust has settled on the South American showpiece expect Madrid and United to battle it out for one of Europe's best box-to-box midfielders.