Juventus chief Beppe Marotta is ready step up negotiations to sign Real Madrid striker Alvaro Morata and believes his willingness to meet the demand of a buy-back clause will help the Serie A giants win the race for one of Europe's most coveted forward, according to Tuttosport.
Morata has less than a year left on his current Madrid contract and has his heart set on finding regular first-team football away from La Liga, with Juve, Arsenal and Bundesliga giants Wolfsburg all monitoring the situation very closely.
Madrid have already rejected Juve's first bid of £12m and value the Spanish strike starlet at more than double that opening offer, while also turning down a surprise €28m swoop from Wolfsburg.
Arsenal have also made an enquiry but don't want to meet Madrid's request for terms that allow the Champions League winners to re-sign their academy star for a set fee at any point during the next three seasons, although Juve are.
Marotta is now planning to make sure Arsenal lose out in the race for an exciting young striker by meeting Madrid halfway, improving Juve's initial offer while making sure Madrid have a buy-back option.
Madrid and indeed a whole host of top Spanish sides have used these kinds of clauses to develop talent and get them back to La Liga in cut-price deals in the recent past, with Dani Carvajal's move to Bayer Leverkusen a perfect example.
The Copa del Rey holders are also open to the prospect of letting Morata leave on loan, with Carlo Ancelotti's men ready to sign a new forward as competition for Karim Benzema.
Ancelotti was even forced to concede earlier this week that he expects Morata to leave, and Juve are determined to make sure they have a fresh option in attack ahead of a new assault on the Champions League next season.