Napoli president, Aurelio De Laurentiis, has responded to speculation linking Premier League side Arsenal with a bid for striker Lorenzo Insigne, and he has laughed off any reports suggesting he is worth around £17million.

It had been suggested that Gunners boss Arsene Wenger would be closely watching the Italian's performances in Brazil during the Summer's World Cup, and would make a formal bid after the competition, if he impressed.

Wenger is keen to access all his targets who are competing in Brazil this Summer as he wants to know whether they can handle the pressure on the biggest stage, and the World Cup is the holy-grail of football.

The early reports indicated that Wenger would table a formal offer of around £17m for the 23-year-old, if he performed highly for Italy, and Arsenal officials were lead to believe that that would be an acceptable offer.

However, after hearing about the reports, club president, De Laurentiis, responded by laughing off the speculation, and insisted that his player is worth a lot more than just £17m.

“Arsenal offers 20 million for Insigne? This makes me laugh. I want to make Insigne rise to a value of 60-70 million,” he told Repubblica.

After the initial reports came out about a potential £17m bid, Insigne's agent was very open about the news and admitted that his client is honoured to be linked with a club such as Arsenal, but he also admitted that a transfer this Summer is very unlikely.

Insigne, who has been battling it out with Gonzalo Higuain and Jose Callejon for the strikers role, has had a few loan-spells away from Napoli with lower league teams in Italy, and after knocking up some impressive goal tallies, it's expected that his breakthrough in Italy will be in the near future.

In fact, he won his first Italy call-up in March, and did enough to earn himself a spot in the side going to Brazil.

If Wenger is impressed and does want to sign Insigne this Summer, it's clear that Napoli will not be letting him go for cheap.

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