Manchester United fans have now waited a month for new stars to follow manager Louis van Gaal to Old Trafford, and despite the obvious distraction of a month-long festival of football in South America the World Cup is not a valid excuse as to why Red Devils have failed to recruit a single new addition so far this summer.
Van Gaal has clearly arrived with his own ideas and completely ripped apart previous manager David Moyes' ideas to go after the likes of Paul Pogba and Toni Kroos, but United are quickly gaining a reputation as a club who can't close deals for top targets and with some justification.
Just look at the continued farcical nature of United's attempts to add dynamism and much-needed energy in central midfield.
Moyes identified Barcelona midfielder Cesc Fabregas as the man to fill that void last summer, and ultimately were led down the garden path and saw repeated attempts to close that deal fall on deaf Catalan ears.
Fabregas is definitely available for £30m this summer, but Moyes is no longer in charge and Van Gaal has likely decide to pass on proven Premier League playmaker in search of his own targets.
That's all well and good, Van Gaal is perfectly entitled to be judged on his own signings, but there's simply no sign of them at this stage.
Red Devils fans have been teased with top European names like Kroos, Marco Reus and Kevin Strootman, but unless there is a dramatic sea change after the World Cup none of these tremendous players will be at Old Trafford for Van Gaal's first Premier League game.
Van Gaal is focused on the World Cup and has enough to deal with in terms of selection dilemmas and keeping a notoriously divisive Dutch camp on side.
United can't afford to wait until Van Gaal is officially appointed though and that means Red Devils executive vice-chairman Ed Woodward really has to just justifying his place, by making sure he's doing everything in his power to deliver a squad capable of an instant Champions League return next term.
Woodward came in for flak on all sides last season after missing out Fabregas, Wesley Sneijder and Thiago Alcantara, but judging from United's efforts so far this summer crucial lessons have not been learned.
United desperately need a new central defender, at least one, a left-back, wide man and without question a minimum of one proven midfield maestro before any ambitions of title contention can be mentioned with any genuine conviction.
That's a serious amount of work, which is why it was so important for United to hit the ground running and secure early deals before the World Cup.
United fans won't thank me for saying this, but they could do with taking a lead out of Liverpool's book.
Reds boss Brendan Rodgers has already secured two squad additions in Rickie Lambert and Emre Can, all while the only deal United look remotely close to closing is one for Southampton starlet Luke Shaw, at a whopping £27m despite his talent.
Even Chelsea boss Jose Mourinho is ahead of the curve and has snared Atletico Madrid target man Diego Costa, all of which means without urgent action United risk falling even further behind their traditional title rivals.
I refuse to believe Van Gaal has been naive enough to not inform Woodward and new assistant manager Ryan Giggs of his transfer targets in previous meetings, so why hasn't there been clear visible action that can put nervous Red Devils fans at ease?
Of course a large bulk of the world's top stars are busy thinking of shining in South America, but United can't afford to watch from a distance and admire the performances of William Carvalho, Mats Hummels and co, its time for Woodward to prove his worth and make deals happen, and fast.