LeBron James is often referred to as 'King James' for his superb displays on the court, so when opposing fans try to get into his head and taunt the Miami Heat star it often turns out to be the worse thing they ever did.
That is because the criticism only serves to put LeBron in the kind of form that has seen him win four MVP awards.
Going back to Game 5 of the Eastern Conference finals against the Indiana Pacers, where James scored a measly seven points (a career low for the 6' 8" star).
During the game and in the aftermath of this James came in for some light-hearted taunting, most notably from Lance Stephenson, and he responded as any other sporting superstar should.
LeBron scored 25 as the Miami Heat ran riot over the Pacers in Game 6, winning 117-92 in the process with James at the forefront of the action as the Heat wrapped up the series and a third straight finals appearance.
Fast forward to Game 1 of the NBA Finals and with the air conditioning at the AT&T Center failing, the temperature inside the stadium soared to over 90 degrees.
Unfortunately for LeBron, it caused him to cramp up and complete only 33 minutes of the opening game of the finals, although he still scored 25 points.
This led to numerous comments to be made about his fitness levels and conditioning, whilst there was even a social media sensation created with #LeBroning. The craze started with fans mimicking the Heat forward being carried off the court by his teammates in Game 1.
Again though, this only served to motivate LeBron ahead of Game 2.
With the San Antonio fans mocking the star for his absence from Game 1, LeBron let his game do the talking.
He scored 35 points on the night, more than any other player, with 10 assists as the Heat levelled the series with a 98-96 victory.
After one slam dunk, James even opened his arms to the home fans as if asking for more motivation with every shot he took seemingly finding it's way in.
The result, and his performance, may silence the doubters for now, but such is the way with the top world stars, the next time something goes wrong the cycle will probably start again.
This may not be the best thing though as if recent responses are anything to go by, LeBron will take his performance to the another level.
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