LeBron James made a staggering $30 million from the sale of Beats headphones to Apple recently - a deal that was worth a reported $3 billion.
According to ESPN, LeBron made the huge sum - which came in the form of cash and stock - thanks to the small stake he had owned in Dr. Dre's business start up since 2008.
A very shrewd piece of business indeed from James, with the $30 million total dwarfing his current contract with the Miami Heat.
And with this information becoming public in the wake of news that the Miami Heat are plotting a sensational attempt to entice fellow All-Star Carmelo Anthony to the Florida shores it all adds to the intrigue that is set to descend on the Heat during the offseason.
That is because, following the franchise's quest for a third successive NBA title this month, LeBron James has the option to walk away from the team this summer, taking advantage of his $20 million player option.
Many however believe that he will decide to stick around in Miami, with the prospect that fellow 'Big Three' members, Chris Bosh and Dwyane Wade do the same. That would mean someone amongst those star names would need to make a compromise in earnings in order to allow the possible arrival of Melo to materialize.
Bosh has already said that he is willing to take a pay cut in order to stay with the franchise, but, in light of James' huge earnings away from the court surely it would make sense for the face of the franchise to become a true team player and sacrifice the glamour of a huge NBA contract?
James currently earns over $19 million a year but would have to take a significant hit should his long-time friend Anthony arrive in free agency from the New York Knicks.
That is why his Beats windfall could be so significant. It allows the franchise to legitimately consider upgrading the Big Three to a frankly scary Big Four ahead of the 2014-15 season, and makes the hard sell to James a little less difficult. And with the Heat outplayed in Game Three of the NBA Finals it looks like they may need something extra next year to remain at the pinnacle of the sport.
It all therefore, depends on just how much of a factor James' ego is.
There is always an ambition amongst athletes to earn as much as possible, with the locker room often a very money driven atmosphere but James clearly has enough economic ventures elsewhere to put the team first.
And who knows, if he does, the Miami Heat could be going for four consecutive titles in 2014 with four huge names on the court at the same time.